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The Concept
Start Right Foundations is a 90-day marketing setup designed to help startups develop their marketing systems the right way - from day one.
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No long-term contracts
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No premature hires
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Just strong foundations you can build on internally with confidence
This is for you if
you're early-stage or pre-scale
you want to build marketing properly
hiring marketing feels premature
you don't want to rely on guesswork
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Programme Investment
Start Right Foundations is a structured 90-day programme designed to set up the marketing foundations of an early-stage startup properly from the beginning.
Rather than hiring a full-time marketing team or committing to a long-term agency contract, this is a focused three-month engagement with a clear start and finish.
Programme Investment: £8,100
One-time payment covering the full 90-day engagement
Top Up Packages
Start Right Studio offers a selection of top-up packages for startups that have completed the Start Right Foundations 90-day setup. These provide additional support in areas such as content, email, ads, and brand updates as your marketing evolves.
Top-up packages are available exclusively to Foundations clients and are not offered as standalone services.
Content Pack
8-12 Social Media Posts
1-2 Blog Posts
1 Email Newsletter
Updated Content Calendar
Content Repurposing Support
Simple Branded Graphics
Website Messaging Refresh
Rewrite of 1–2 Key Website Pages
Headline and Messaging Refinement
Updated Hero Section/Product Description
Call-to-Action Optimisation Suggestions
Email Pack
3–5 Campaign or Sequence Emails
Subject Line Variants
Email Structure and Strategy Guidance
List Segmentation Recommendations
Ads Launch Pack
4–6 Ad Variations
Ad Copy and Headline Hooks
Landing Page Audit
Platform and Tracking Recommendations
Branding Refresh
Updated Tone of Voice
Refined Tagline or Brand Line
Core Messaging Refinement
Refreshed Colour Palette and Typography
New Branded Templates
Updated Brand Guide
Launch Campaign Pack
Launch Strategy and Timeline
Campaign Messaging and Positioning
Launch Email Sequence (3–5 emails)
Social Campaign Copy
Creative Direction and Content Ideas
foundations
implementation
systems
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STRATEGY & MESSAGING
SETUP, GUIDANCE & OVERSIGHT
TEMPLATES, TOOLS & HANDOVER
Website and Social Media Audit
A review of the startup’s current digital presence, including its website and any existing social channels.
outcome
outcome
The Framework
Brand Identity Workshop
A collaborative session designed to define the brand’s purpose, positioning, audience, and overall direction to ensure the business has a clear foundation for communication and growth.
Audience Insight Summary
A clear definition of the startup’s primary audience; outlining their motivations, challenges, and what they are looking for to ensure marketing is targeted, relevant, and effective.
Content Pillars
Core themes that guide content creation across marketing channels.
Hero Messages
Three to five key messages that clearly communicate the startup's value. These can be used across websites, pitch decks, social media and other marketing materials.
Marketing Competitor Analysis
A focused review of how competitors are currently approaching marketing. This analysis highlights opportunities for differentation and identifies how to stand out within the market.
Brand Identity Pack
A structured brand guide developed from the workshop including brand values, tone of voice, messaging guide, typography and colour palette. This document ensures the brand remains consistent and recognisable across all platforms and materials.
Messaging Framework
A structured messaging hirearchy clarifying how the brand communicates its value.
outcome
By the end of the first month, the startup has a clear marketing foundation in place;
a defined brand identity, a strong understanding of its audience and a structured messaging framework that guides all future communication.
This foundation allows the next stage to focus on building and executing marketing activity with clarity and direction.
Website Key Page Rewrites
Key pages such as the homepage, about page, and primary service/product pages are rewritten/refined to better communicate the brand’s value and improve user understanding.
Email Marketing Setup
A structured 3-5 email welcome sequence designed to introduce new subscribers to the brand, communicate its value and build early engagement with potential customers.
Ready-to-Publish Social Media Content
12–20 social media posts developed using the brand’s messaging, tone of voice, and content pillars, demonstrating how future content should be structured.
Long-Form Content
2-4 long-form blog posts designed to strengthen brand authority, improve brand visibility and provide valuable content that can be repurposed across marketing channels.
Ad Copy Templates
Flexible advertising copy templates that can be adapted for future paid campaigns across platforms such as Google, Meta or LinkedIn.
Content Calendar
A structured content calendar outlining what to post, where to post it and how each piece of content supports the brand's messaging and content pillars.
Content Strategy Workshop
A collaborative session which explores how to apply the brand’s messaging and content pillars across different platforms, how to generate content ideas efficiently, and how to structure content in a way that supports business growth.
By the end of Month Two, the startup has its core marketing channels, content, and systems in place. Website messaging is refined, social media platforms are ready to use and the brand has a bank of strategic content ready to be used for publishing.
Marketing is no longer something to figure out; it becomes a clear and structured part of the business.
CRM and Email Platform Setup
Setup or refinement of a CRM/email marketing platform such as HubSpot, Mailchimp, or Flowdesk. This includes structuring contact lists, lead capture flows, and basic automations to support audience growth and communication.
Marketing Templates Library
A collection of templates the startup can continue using across its marketing activity including social media posts, email campaigns, outreach messages, ad copy and more.
90-day Marketing Roadmap
A strategic marketing roadmap outlining recommended priorities, activities and focus areas for the next quarter.
Founder Marketing Playbook
A structured document that brings together the brand identity, messaging framework, content strategy, and marketing systems developed during the programme. This playbook acts as a long-term reference guide, allowing the startup to revisit and apply its marketing foundations as the business grows.
Marketing Systems Workshop
A practical session focused on helping founders confidently run their marketing moving forward.
This workshop covers how to maintain consistency in messaging, how to plan future content efficiently, and how to use the systems and templates developed during the programme.
Content Repurposing Framework
A simple framework showing how one piece of content can be adapted into multiple formats across different platforms, making marketing more efficient and sustainable.
Light Consulting Support
Optional short consulting calls to answer questions and provide guidance as the startup begins using new marketing systems.
By the end of the programme, the startup has clear messaging and direction, repeatable content systems, templates and the tools needed to manage its marketing internally with clarity and confidence.
Rather than relying on guesswork, the business now has a structured marketing foundation designed to support long-term growth, with top up support available.